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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Jovie Goat Milk Formula Review

This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases. Please read my disclosure.

In this Jovie Goat Milk Formula Review, I take an honest look at one of the newest goat’s milk baby formulas on the market today. I answer all of your questions including the benefits of goat’s milk formula, how Jovie compares to other brands, the ingredients, and the pros and cons so that you can decide if it’s the best formula for your baby.

As parents, we all want the best for our little ones, especially when it comes to feeding and health. Whether you’re breastfeeding, bottle feeding / formula feeding, or doing a combination of both, the great thing is there are now some wonderful organic baby formula options available on the market today, so you can feel confident you’re giving your baby the best they deserve.

Lately, a new European formula has come on the market, and it’s become extremely popular in Europe due to its clean ingredients and easily digested goat milk proteins.

Made in the Netherlands, Jovie Goat Milk Baby Formula is made with whole organic goat milk sourced from sustainable farms. It can be a great option for babies who have sensitive stomachs, since goat’s milk baby formulas offer all of the same advantages as cow’s milk formula, but can be easier on a baby’s digestive system.

What Is Jovie Goat Milk Baby Formula?

The Jovie organic goat milk formulas (Stage 1-3 were launched in 2018 by a team of formula experts who have been involved in the goat milk industry for many years. The brand is owned by Unica Global B.V., a Dutch company located in the Netherlands.

Jovie’s mission is to deliver a healthy, clean, high quality, organic goat milk formula containing all the essential vitamins and minerals a baby needs. It meets the highest European organic standard, and has been certified organic by the European Union. This means that 98% of the ingredients in Jovie must be organic (which is slightly higher than the 95% required by the FDA).

The Jovie brand prides itself on being the most natural full fat goat milk formula on the market today, making it the gold standard for infant nutrition and infant formulas. The facility Jovie formulas are made in hold certifications for: organic, kosher, halal, and the Scheme for Food Safety Management Systems (FSSC 22000). Jovie is also certified Glyphosate residue free.

What Ingredients Are In Jovie Infant Formula?

We appreciate Jovie’s attention to detail with their sourcing of ingredients and choosing the highest quality ingredients! Jovie is a complete organic goat milk formula, that will meet the needs of growing babies.

Here Are The Ingredients In Jovie Goat Infant Milk Formula:

  • Primary Protein And Carbohydrates: Organic whole goat milk powder; organic lactose (milk)
  • Fats & Omega 3s: organic vegetable oils (organic sunflower oil, organic rapeseed oil); docosahexaenoic acid rich oil (DHA) (fish oil); arachidonic acid rich oil (AA)
  • Prebiotics: organic galacto-oligosaccharides (GOS) (milk)
  • Minerals: Calcium carbonate, sodium citrate, magnesium chloride, sodium chloride, ferrous lactate, zinc sulphate, copper sulphate, manganese sulphate, potassium iodide, sodium selenite
  • Vitamins: Ascorbic acid, dl-alpha-tocopheryl acetate, cholecalciferol, retinol acetate, niacinamide, calcium-d-pantothenate, thiamine hydrochloride, pyridoxine hydrochloride, folic acid, riboflavin, phytomenadione, biotin, cobalamine, vitamin D3, vitamin B12, vitamin B6, vitamin E.
  • Amino Acids: l-choline bitartrate; l-cystine; l-tryptophan; l-tyrosine; inositol; l-carnitine; l-tartrate.

Jovie does not contain any harmful ingredients, preservatives, flavors, wheat, gluten, soy, peanut, added sugar, GMO ingredients, traces of heavy metals, palm oil, or maltodextrin. It is a good option if you’re looking for a formula made with high standards, that will meet infant and toddler nutritional needs, and will support healthy growth and development.

Free from harmful ingredients, preservatives, and flavors – Wheat, soy, peanut components, added sugar, and palm oil are all absent from goat’s milk formula. The formula made from goat’s milk is gluten-free and GMO-free. The milk is free from palm oil, soy, and maltodextrin. Your kid will get the nontoxic nutrition they deserve without any synthetic pesticides or herbicides.

Jovie is good for the goats, good for the planet, and good for your baby!

Why Choose Goat Milk Formula?

In recent years, goat’s milk formula has grown in popularity. It is a great alternative to cow’s milk formula since it provides important nutrients similar to human breast milk.

Goat’s milk formula contains oligosaccharides comparable to those found in breastmilk, and it works as a prebiotic, making digestion easier thanks to the presence of beneficial gut bacteria. It’s also easier to absorb goat’s milk formula than cow’s milk formula.

Higher in some vitamins and minerals than cow’s milk, goat’s milk contains higher levels of vitamin A, vitamin C, magnesium, and calcium, when compared to conventional cow’s milk.

Goat’s milk formula is less likely to cause problems for kids who are allergic to the proteins found in cow’s milk. In comparison to cow’s milk formula, goat milk protein forms a smaller, softer, and looser curd in the intestine, making goat’s milk formula naturally easier to digest.

When Purchasing Goat’s Milk Formula Look For The Following:

  • Organic
  • No Added Sugars
  • Non-GMO
  • No Syrup Solids or Corn Syrup
  • Simulates breast milk with 60:40 whey protein / casein ratio
  • Addition of Lactose (simulates breast milk)
  • No Maltodextrin
  • DHA and ARA (not from hexane extraction)
  • Added Prebiotics
  • No Palm Oil
  • No Soy

What Makes Jovie Goat’s Milk Formula Different From Other Brands?

Full of Micronutrients: Micronutrients are critical to your body’s well-being. Jovie formula includes micronutrients such as oligosaccharides and nucleotides. Goat milk formulas naturally contain a few types of HMOs too!

Rich in Minerals and Vitamins: Goat’s milk contains highly bioavailable nutrients such as calcium, phosphorus and copper. Additionally, it contains the precursor to vitamin A which allows it to be readily bioavailable. Plus, the bioavailability of minerals in goat’s milk is higher than that of cow’s milk.

Naturally A2 Milk: Goat milk is naturally A2. What does this mean? Milk proteins (also known as casein proteins) come in two types. A1 and A2 are the two main types of beta-casein protein present in milk. Most cow’s milk has the A1 protein which can be harder to digest, because A1 milk releases a peptide called BCM-7. The intestines can’t absorb this peptide which then passes into the blood and circulates throughout the entire body. New scientific evidence has linked bovine BCM-7 to several health conditions. A2 milk does not release this peptide, making it easier to absorb and digest.

Easy to Digest, Made With Lactose: In addition to goat milk having easy digestibility of proteins, the protein composition of goats’ milk also allows it to form a softer curd during digestion, which may assist with your baby’s digestive health and comfort. Also, in Jovie goat infant formula, the major carbohydrate is lactose – there’s no added sugar which can cause tummy troubles as well. (Lactose is the naturally occurring carbohydrate in human milk and provides about 40% of the energy content.)

Full Fat Milk: Jovie includes as much full fat goat milk cream as possible because of the benefits of whole goat milk. This is an important difference over other formulas that include de-fatted or skimmed milk ingredients that have the milk fats removed. Goat milk has a high degree of short and medium chain triglycerides (MCTs), which increases the overall digestibility and the absorbability of the fat. Jovie goat formulas do not contain palm oil and have additional elevated levels of LCPUFAs including DHA & AA. In addition to high quality goat milk fat, Jovie also has added vegetable fat blends so that it matches human breastmilk composition closely.

Important Note: Jovie goat is not suitable for babies with an intolerance for lactose. Please make sure you have spoken with your pediatrician if you believe your infant has an allergy or lactose intolerance for further guidance.


Before being distributed, Jovie infant formulas are subjected to a series of quality inspections. You can rest assured that this formula is safe, nutritious, and a good choice for your baby.

  • No GMOs used in production or manufacturing
  • No hormones or steroids used on animals
  • Subtly sweet, light taste, similar to breastmilk
  • Antibiotics are only used to treat major infections, not as a preventative measure
  • Minimum of 98% of organic ingredients
  • Lactose as the main carbohydrate
  • Contains organic prebiotics (GOS)
  • Goats are fed a 100% organic grass diet
  • Multiple quality checks from soil to production
  • No preservatives or synthetics are added at any point in the process (note: this will give Jovie a shorter expiration date window, but that’s a good thing!)


  • It’s a newer formula on the market so it doesn’t have the same time tested reviews.
  • No probiotics, but you can always supplement.
  • Slightly more expensive than other goat milk formula options.
  • If your baby has had an allergic reaction to cow milk formula or has been diagnosed cow’s milk protein allergy, then Jovie likely will not work as it’s not a true hypoallergenic formula.

Goat Milk Formula FAQs

Is goat milk formula safe for babies?

Goat milk formula is safe for babies 0-12 months old. However, it is not safe to give your baby fresh goat’s milk, just like it is not safe to give your baby fresh cow’s milk before the age of 12 months. Any type of pure milk that is not breastmilk or formula should be avoided before the age of 12 months as recommended by the American Academy of Pediatrics.

Is goats milk formula closest to breastmilk?

Goat milk formula is considered to more closely resemble human breastmilk than cow’s milk or soy based milk formulas. Oligosaccharides, a type of prebiotic that can boost the growth of beneficial bacteria and protect against harmful bacteria in the gut is found in both goat milk formula and human breastmilk. While no formula is an exact match of human breastmilk, goat’s milk formula does most closely resemble the composition.

What does goat milk formula taste like?

Goat milk formula is slightly sweet, and has a fresh clean and creamy taste and texture. When compared to cows milk formula it more closely tastes like breastmilk.

Where Can I Buy Jovie Goat’s Milk Formula?

The great thing about Jovie goat organic infant milk is that you can purchase it (even if you live in the United States!) at The Milky Box and receive it as early as three business days.

The Milky Box is the only online retailer I’ve found that literally has every European formula you can think of (including Jovie!) They are dedicated to ensuring that organic European formulas are available to any parents who want them in the US. And their supply chain is so robust they virtually guarantee that they will be in stock of all formulas at all times.

Their goal is to provide parents with as many options to purchase the best organic formulas as possible, and to make sure European formulas are easily available to all American parents, because every baby deserves the best nutrition.

The Milky Box is also offering an additional 10% off by using the code “PICKY10” at checkout!

Which Stage Of Formula Is Best For My Child?

Because the three stages of Jovie differ slightly, I’ve explained the distinctions between Stages 1, 2, and 3 below to help you decide which one is best for your child.

Stage 1: Jovie Organic Infant Milk

Jovie formula can, stage 1.

The Jovie goat milk baby formula stage 1 is for 0-6 month old babies. It contains high-quality
organic ingredients parents are searching for in their baby formula. By including organic whole goat
milk as the main source of carbohydrates, your baby takes in the most important vitamins and nutrients possible from the start.

In the first months of your baby’s life, their body undergoes many changes and Jovie goat milk is a gentle source of nutrition for them that is gentle on their delicate system. This product comes in a reinforced can with 800g / 28 oz of organic formula powder, which typically lasts around 5-7 days week for babies at this stage.

Stage 2: Jovie Organic Follow-On Milk

Jovie formula can, stage 2.

Most babies are introduced to solid foods around six months of age, but they still require proper nutrition from breastmilk or formula.

Jovie has specially designed their stage 2 organic goat milk formula as a follow-on formula from their stage 1 formula to meet your baby’s growth milestones in these developing stages.

When it comes to organic infant formula, Jovie knows that babies change over the course of the first year of life. Your baby’s nutrient intake is changing with the introduction of purees and solid foods and they need fewer vitamins and mineral supplement. However, they need more of other nutrients than previously.

This is why choosing the right type of formula is so important for your growing child. It includes important vegetable oils in order to provide essential fatty acids to infants. Plus, it’s a natural baby formula that has no artificial ingredients, making it great for babies with sensitive stomachs.

Stage 2 goat milk formula by Jovie is a great option for parents who value eco-friendly, high-quality products for their babies. This product comes in a reinforced can with 28 ounces of organic formula powder and typically lasts around 1-2 weeks depending on your baby’s needs.

Stage 3: Jovie Organic Toddler Milk

Jovie formula can, stage 3.

The Jovie stage 3 goat milk formula is a great follow-up to the Jovie stage 2 formula and is best for toddlers 12 months and older. Many parents prefer to continue using the formula for their developing toddler once their infant has moved to the toddler years.

Many parents wonder if they should continue with formula when their children enter the toddler years. Finding whole organic goat’s milk at your local grocery store can be difficult.

Goat’s milk toddler formula is a wonderful solution to ensure that your quickly growing child gets all of the nutrients he or she requires.

Picky eating is a common trait among toddlers, whether it be by choice or because of sensitivities;
parents quickly worry about whether their child will receive the vitamins and minerals their baby
needs. You can rest assured that your child is healthy if you provide the recommended amount oftoddler formula.

Jovie stage 3 comes in a reinforced can with 800g / 28 oz of organic formula powder and varies how long it will last. Parents typically give their toddler one serving twice a day, which makes the product last a few weeks at least.

Jovie Organic Goat Formula cans, stage 1, stage 2, stage 3.

Final Thoughts

Jovie goat milk formula is a great product overall. The A2 recipe makes it easier to digest than cow’s milk and gives your child all the important nutrients he or she needs for growth and healthy development. Founded on clean, organic ingredients, each stage and each baby formula has its own unique properties, ensuring your baby is nourished. It’s definitely one of the best baby formula options on the market today!

More Organic Baby Formula & Baby Food Reviews

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