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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Where to Buy European Formula for Your Baby

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Are you a parent searching for a way to purchase European formula for your baby in the US? This post outlines all of the options for purchasing European formula, a list of reputable retailers, and which formulas are the best and healthiest for your little one!

I have spoken with so many of you who have agonized over finding the best organic formula for your baby, and because of the lack of options in the US, have gone with a European brand like  HiPP, Holle, Lebenswert Loulouka, or Kendamil. Given that in order to get these formulas, they need to be imported from Europe, I have also gotten a lot of questions on where to buy European formula for your baby!

Finding a legitimate, reliable source for these products that is affordable and ships to the US quickly can be a challenge. Which is why, when my daughter was born in 2014, I began researching and screening all potential vendors that sold European baby formula, in order to find the most reputable sellers that I felt confident buying from.

Some of the items below were given to me to review by the manufacturer or as part of an affiliate program. I may receive commissions if you make a purchase through the links provided. I only recommend products I’ve actually evaluated, I believe are the highest quality, and can do the most to help you and your family. By purchasing any of these products from the links below, you help keep this blog running, so thanks for your support!

where to buy european formula

Here are the most reputable places to buy the European, Organic baby formula in 2021: 

  1. My Organic Company
  2. Organic’s Best
  3. Bottles and Burps
  4. Organic Formula Shop
  5. Organic Baby Food

Here is why I trust and love these retailers:

#1 | My Organic Company is the only online retailer I’ve found that literally has every European formula you can think of. They are always in stock of HiPP DutchHiPP UKHiPP GermanyHolleLebenswertGoat Milk formula, and the sensitive formulas (HiPP HA, Comfort, Anti-Reflux); but they even have LouloukaGood Night Formula from HiPP, along with Stage 3 and Stage 4 formula from HiPP, Holle, Lebenswert and Loulouka! They are run by two parents who searched for European formula for their little one and wanted to provide an affordable and reliable distribution platform for all parents in the US. They also have free shipping for all 6-8-13 packs of formula!

#2 | Organic’s Best is a reputable retailer based in Germany who has free and fast express shipping to the US! They sell their formula wholesale, which means you can buy in bulk and save a ton! The owners of Organic’s Best are passionate about making organic baby formula and baby food available internationally (to any family who wants it!) They carry HiPP DutchHiPP GermanyHiPP UKHolleLebenswert, and Loulouka. They also carry HiPP HAHiPP Comfort, and HiPP AR. One thing I love about them is that they guarantee that every new customer will receive two free boxes of formula with their order!

#3 | When it comes to reliability and affordability, Bottles & Burps is the lowest priced US retailer I have found that sells organic, European baby formula (HiPPHolleLebenswert and Kendamil). They can get all of these products to your doorstep in 1, 2, or 3 days from their three US warehouses with their standard free shipping. If you’re looking to save more, you can order bundles direct from their warehouse in Europe (with free, express 2-5 day shipping to the US). Express shipping from Europe is important because the alternatives can take upwards of 30 days and suffer further customs delays. I met with Courtney and Blake, the co-owners, and learned that they had the same experience as I did when trying to find a healthy formula for their babies. Bottles & Burps is also offering a $10 discount code using the code PICKYEATER10 (just enter it manually in the checkout process…minimum purchase of $125).

#4 | Organic Formula Shop is a family run company that delivers HiPP and Holle straight from the Netherlands, which prevents the formula from being stored at multiple warehouses. They are very reliable and were founded by two Dutch parents who, while living in the US, realized there was a big difference in quality between the European and North American produced formulas! Their mission is to be able to provide parents in the US with the best formula options for their children! They have fast delivery (no more than 4 business days for all orders), 24/7 customer support, a 20% discount for bulk orders, a $5 coupon code for our readers (use the code thepickyeater at checkout) and a Single Parent Scholarship designed to support a single mother or father with their college or graduate education!

#5 | Organic Baby Food is another reputable, online retailer based in the EU who has fast shipping to the US! They sell HiPP, Lebenswert, and Hollealong with Hypoallergenic formula and Goat’s Milk formula. They have reasonable prices, reliable shipping (within 1-3 business days!), amazing customer support and I have been in contact with the owner personally. In addition to baby formula they also have a variety of organic cereals and snacks for babies from HiPP/Holle/Leb! A few other great things about this company: guaranteed delivery within 2 days, money back if your shipment is delayed, dedicated customer support (a few hours turnaround time for emails or direct phone support at 1-800-701-4303), and deep discounts up to 60% off sometimes! They are also giving readers of The Picky Eater a 10% off coupon code at checkout – just use the code: PICKY and you will get the discount!

where to buy european formula

I’m in regular contact with the owners of all these companies: Cecelia and Kevin for My Organic Company, Blake for Bottles & Burps, Sarah for Organic Formula Shop, Philipp for Organic Baby Food, and Johannes and Vadym for Organic’s Best, and I feel comfortable recommending all of them to you.

I hope this post helps you navigate the complicated world of European baby formulas, including where to buy them!

Please note that The Picky Eater is not responsible for the quality of the formula or the experience of ordering from any of these sellers listed in this post. Personally, based on my own research, if I were buying European formula for my own child, I would feel comfortable and confident ordering it from My Organic Company, Bottles & Burps. Organic Baby Food, Organic Formula Shop, or Organic’s Best.

8 responses to “Where to Buy European Formula for Your Baby”

  1. I thought Organic Start was on your list but don’t see it anymore. Do you believe them to be a good source as well?

  2. You have Bottles and Burps listed but it doesn’t coincide with your write up below. Can you please explain?

    • Omg thank you for calling that out! I don’t know what happened with that post but my whole description of Bottles and Burps accidentally got deleted. The post should be updated and clear now! Thanks again!

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