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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Where to Buy European Formula for Your Baby

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Are you a parent searching for a way to purchase European formula for your baby in the US? This post outlines all of the options for purchasing European formula, a list of reputable retailers, and which formulas are the best and healthiest for your little one!

I have spoken with so many of you who have agonized over finding the best organic formula for your baby, and because of the lack of options in the US, have gone with a European brand like  HiPP, Holle, Lebenswert Loulouka, or Kendamil. Given that in order to get these formulas, they need to be imported from Europe, I have also gotten a lot of questions on where to buy European formula for your baby!

Finding a legitimate, reliable source for these products that is affordable and ships to the US quickly can be a challenge. Which is why, when Layla was born in 2014, I began researching and screening all potential vendors that sold European baby formula, in order to find the most reputable sellers that I felt confident buying from.

Some of the items below were given to me to review by the manufacturer or as part of an affiliate program. I may receive commissions if you make a purchase through the links provided. I only recommend products I’ve actually evaluated, I believe are the highest quality, and can do the most to help you and your family. By purchasing any of these products from the links below, you help keep this blog running, so thanks for your support!

where to buy european formula

Here are the most reputable places to buy the European, Organic baby formula in 2020: 

  1. Organic Start
  2. My Organic Company
  3. Bottles and Burps
  4. Little Bundle (formerly Huggable)
  5. Organic Baby Food
  6. DutchExpatShop

Here is why I trust and love these 6 retailers:

#1 | Organic Start

Organic Start has been one of the longest-standing distributors of European Baby Formula to the US and is highly reputable and reliable. In fact, I ordered my kids’ formula from Organic Start when they were infants! I have known Peter, the owner, for over 5 years, and can confidently say that he likely has the largest supply chain of European formula available today. Peter founded Organic Start (formerly Organic Munchkin) after his triplets were born and he was looking for a better formula than what was available on grocery store shelves here in the US. Organic Start has an extensive supply of: HiPP Dutch, HiPP UK, HiPP Germany, Holle, Lebenswert, and Loulouka. They also carry organic baby care products, eco-friendly/biodegradable/chlorine free diapers from Bambo Nature, and helpful products for moms! They offer free, expedited shipping (most orders ship the same day from their Las Vegas warehouse), fair pricing, discounts on bulk orders, and guaranteed authentic products. They also have a wholesale site where you can save up to 40% on ALL European formulas! Organic Start is also offering a discount for my readers! To get 5% off your order, use the code “PICKY” for their wholesale site and “PICKY10” for their retail site.

#2 | My Organic Company is the only online retailer I’ve found that literally has every European formula you can think of. They are always in stock of HiPP DutchHiPP UKHiPP GermanyHolleLebenswertGoat Milk formula, and the sensitive formulas (HiPP HA, Comfort, Anti-Reflux); but they even have LouloukaGood Night Formula from HiPP, along with Stage 3 and Stage 4 formula from HiPP, Holle, Lebenswert and Loulouka! They are run by two parents who searched for European formula for their little one and wanted to provide an affordable and reliable distribution platform for all parents in the US. They are also the only reputable supplier of Loulouka that I have found so far. Orders over $50 have free shipping, and you can receive an additional 5% off using the code “THEPICKYEATER” at checkout!

#3 | When it comes to affordability, Bottles & Burps is the lowest priced US retailer I have found that sells HiPPHolle, and Lebenswert. I met with Courtney and Blake, the co-owners, and learned that they had the same experience as I did when trying to find healthy formula for their little one. They are committed to bringing high quality, European formula to parents in the US. Bottles and Burps has bulk pricing discounts which start at 2 boxes of formula for a 5% discount and increase to a 15% discount for 8 boxes. Bottles & Burps  offers FREE shipping for orders over $15 and the majority of orders shipped to US East and West coast customers arrive within 1-2 business days, while other US regions take no more than 2-3 business days. Bottles & Burps is also offering a $10 discount code using the code PICKYEATER10 (just enter it manually in the checkout process!)

#4 | Little Bundle (formerly Huggable) is an amazing and incredibly reputable online retailer based in the Bay Area, founded by a mom who (just like me) was looking for healthier baby formula options for her little one. Little Bundle is committed to making the first year of feeding your baby as easy and stress-free as possible. After speaking with her extensively and learning about Huggable’s sourcing practices, I feel confident in recommending them as a place to purchase all of the best European baby formulas: HiPP, Holle, Lebenswert, and Holle Goat. Little Bundle formulas ship free on orders over $40 and arrive at your doorstep in 1-5 business days! And, they truly care about the comfort and happiness of both mom and baby. They have a baby satisfaction guarantee, where if a formula isn’t right for your baby, they’ll send you a box of another to try, 100% FREE. Little Bundle also wants to support single moms — they recently launched the The Supermom Scholarship, which awards $2,000 and a year of free baby formula to single mothers who are on their way to achieving degrees!

#5 | Organic Baby Food is another reputable, online retailer based in the EU who has fast shipping to the US! They sell HiPP, Lebenswert, and Hollealong with Hypoallergenic formula and Goat’s Milk formula. They have reasonable prices, reliable shipping (within 1-3 business days!), amazing customer support and I have been in contact with the owner personally. In addition to baby formula they also have a variety of organic cereals and snacks for babies from HiPP/Holle/Leb, as well as a line of baby care products (shampoo, lotion, calendula) that are gentle and free of any synthetic ingredients so they are perfect for babies! A few other great things about this company: guaranteed delivery within 2 days, money back if your shipment is delayed, dedicated customer support (a few hours turnaround time for emails or direct phone support at 1-800-701-4303), and deep discounts up to 60% off sometimes! They are also giving readers of The Picky Eater a 10% off coupon code at checkout – just use the code: PICKY and you will get the discount!

#6 | DutchExpatShop is pretty awesome because they are the most affordable online retailer for HiPP Dutch! Many of you have struggled with HiPP Dutch being out of stock, and DutchExpatShop pretty much guarantees that they will always have HiPP Dutch at an affordable price to ship to the US. They are based in the Netherlands, and they also have the widest selection of Baby Care products from the Netherlands that I’ve seen. The cool thing about their shop is that you can pretty much get any products from Holland and Belgium through their site (like even stuff for mama like yummy snacks, fresh cheesesbeauty products, body care and more!)

where to buy european formula

I’m in regular contact with the owners of all six companies: Peter for Organic Start, Mars for Little Bundle, Cecelia and Kevin for My Organic Company, Philipp for Organic Baby Food, Mark for DutchExpatShop, and Blake for Bottles & Burps , and I feel comfortable recommending all of them to you.

I hope this post helps you navigate the complicated world of European baby formulas, including where to buy them!

Please note that The Picky Eater is not responsible for the quality of the formula or the experience of ordering from any of these sellers listed in this post. Personally, based on my own research, if I were buying European formula for my own child, I would feel comfortable and confident ordering it from Organic Start, Little Bundle, My Organic Company, Organic Baby Food, DutchExpatShop, or Bottles & Burps.

4 responses to “Where to Buy European Formula for Your Baby”

  1. You have Bottles and Burps listed but it doesn’t coincide with your write up below. Can you please explain?

    • Omg thank you for calling that out! I don’t know what happened with that post but my whole description of Bottles and Burps accidentally got deleted. The post should be updated and clear now! Thanks again!

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