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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Bobbie Formula Review

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In this Bobbie Formula Review I take an honest look at this FDA reviewed organic formula that is for term babies 0-12 months and was founded and is run by moms like you and me! Find out what sets Bobbie Infant Formula apart from other brands, how it compares to the European formula brands, as well as the pros and cons, so you can determine if this formula is the best for your child.

Can of Bobbie Organic Infant Formula.

New parents and seasoned pros, I know that finding the right formula for your child is not an easy task. When I was a new mom, I did extensive research online, spoke to doctors, consulted other mothers and friends, and found out so much about the formula industry, so that I could give my daughter the best baby formula possible. Now, I’ve done all the research so that you don’t have to!

While breastfeeding is always the best and the most natural option for baby, it is not always possible for all mothers to exclusively breastfeed, or breastfeed their babies at all. Even with lactation consultants, and other outside help, 83% of women turn to formula for some period of time. Which means that first time mothers concerned for their mental health, seasoned pros, and others need a good choice infant formula company they can trust!

For me, nursing was one of the most physically and emotionally challenging parts of motherhood, and at 6 months old, I weaned my daughter from the breast to formula.

In my research I came to a few conclusions. In my opinion:

  1. Organic baby formula is best.
  2. European baby formulas go through more stringent regulations.
  3. Avoid processed refined sugars, syrups, and syrup solids.
  4. Avoid oils extracted using hexane (DHA, ARA).
  5. Avoid carrageenan, an added stabilizer.
  6. Avoid synthetic ingredients 

As a result, I have developed a working list of the best organic baby formulas that meet these guidelines, and Bobbie Infant Formula— good news!— is one of them. It is a new formula brand in the infant formula market that is making quite a splash in the US market.

In this Bobbie Formula Review I will provide you with all the information you need to make an informed decision regarding whether or not this formula is the right choice for your baby!

What Is Bobbie Formula?

Bobbie Infant Formula is a USDA Organic and Non-GMO milk-based infant formula (for babies aged 0-12 months) with added iron. The protein for the formula comes from pasture raised organic cows that spend 42% or more of their time in the pasture than US Organic requirements. 

This formula includes DHA Omega-3, but it is not the kind that is extracted using hexane. Instead it is sustainably sourced algae-based DHA that is extracted using water. Bobbie also is the only US formula with 20mg of DHA per 100kcal.

You won’t find any palm oil in this formula. Instead the fats, which are a necessary ingredient for your baby’s growth, include a combination of organic coconut oil, organic sunflower or safflower oil, and organic soybean oil (which means it’s non-GMO and has no persistent pesticide use). 

What Makes Bobbie Formula Different From Other Formula Brands?

Founded By Moms

When you’re a mom struggling to find the best infant formula options for your baby, and you can’t find one that you like the best, you start your own infant formula company!

Laura Modi and Sarah Hardy, the founders of Bobbie Formula, are moms like you and me. Tired of the negativity surrounding formula feeding, which they faced first hand, they wanted a better option, quality product to give to their children. Together they developed a European-style infant formula. In partnership with food scientists and medical experts, who are also parents, they set out to give their children the best in nutritional standards when a safe alternative to breast milk was needed for their own babies.

The Bobbie team knows the saying, “breast is best,” and while they agree that breast milk is the most nutritional source for babies, it is not always the best choice for each family or mother due to a wide range of circumstances. Every parent and child has their own unique feeding journey. As a result, all parents, U.S. parents and beyond, should be able to give their children the best, most nutritious, and safe formula.

In addition to creating an exceptional formula, Bobbie has committed to support 25 breast cancer survivors and pre-vivors who have undergone mastectomies and lumpectomies with a free year of Bobbie. 

European Formula Standards Founded In The USA

Bobbie’s formula recipe is comparable to European formula brands, and has adopted many of the EU formula standards. Bobbie is a great alternative for American parents if you are looking for U.S. formulas that meet FDA regulations while being similar to European formula brands (with super fast shipping from US warehouses, there’s no concern about supply chains!)  

The Only Sugar Is Lactose

You won’t find any added sugars; that includes added corn syrup, sugar solids, or maltodextrin in Bobbie Formula! Bobbie uses lactose, which is the naturally occurring sugar in milk and breast milk.

Water Extracted DHA Omega-3

DHA Omega-3 is an important nutrient that helps brain development. Bobbie uses an algae-based DHA that does not use hexane for extraction. It is water extracted DHA and meets the EU standard of 20mg/100 calories  (the US does not have a set DHA nutritional requirement for infant formula!). It provides your child with the benefits of this essential fatty acid for brain and eye development.

What Ingredients Are Included In Bobbie Formula?

Baby bottle with graphic: 57% carbohydrates, 28% fats, 11% Proteins, 2% vitamins and minerals.

Bobbie’s European style recipe is modeled after breastmilk with main ingredients being 57% carbohydrates, 28% fats, 11% proteins, and 2% vitamins and minerals. Check out their ingredient dossier for a complete list of all ingredients, and why each one is important to putting together the optimal infant formula.

Organic Pasture Raised Dairy

Bobbie sources their organic milk from USDA organic farms, ensuring that all of their formula milk comes from pasture-raised organic cows. That’s peace of mind, mamas! Bobbie’s Lactose and Whey are also sourced from small, organic farms here in the US! 

DHA Omega-3

Extracted from algae using water.


A combination of organic coconut oil, organic sunflower or safflower oil, and organic soybean oil make up the fat content of this infant formula.

Pros: What I Like About Bobbie Formula!

Bobbie formula graphic.
  • Uses a European Style Recipe
  • Is USDA Organic
  • Meets most European nutritional  standards for infant formula
  • Manufactured in the United States (Vermont!)
  • The company is founded and led by moms!
  • Mimics the why-to-casein ratio of mature breastmilk
  • Uses dairy from pasture raised cows
  • Includes DHA sourced from algae and extracted with water.
  • Includes ARA 
  • Uses a fat blend that includes coconut oil
  • No Corn Syrup
  • No Maltodextrin
  • No Palm Oil
  • Included added iron, an important mineral for baby’s growth.
  • Non-GMO
  • Gluten-Free
  • Best customer service ever!! Bobbie’s customer service team is made up of US based women/moms, some with newborns. Which means you’ll have someone who can both help you and relate to what you’re going through when you reach out to Bobbie. 

Cons: Other Things To Consider

  • Does not include added prebiotics, probiotics. 
  • May not be a good option for babies who cannot digest cow’s milk or have known food allergies.

Is Bobbie Right For My Child?

Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age). If you’re looking for a European-style formula that is manufactured  in the United States, then Bobbie baby formula may be right for you and your child.

Bobbie is not recommended for your baby if your child is premature, or has a cow’s milk or soy allergy.

Box containing Bobbie infant formula cans.

How Does The Bobbie Subscription Work?

You can purchase Bobbie Organic Infant Formula as a one time transaction, or you can use their subscription service. You can choose between 2, 4, 8, or 10 cans to be shipped to your home. They provide a feeding guide on their website to help you determine how many cans you will need each month. Subscriptions auto-renew each month and you have the ability to dial it up or down depending on your needs. Standard shipping is FREE with subscriptions and you can even change the address if you’ll be traveling with your baby. You can also cancel at any time.

Subscribing is a great option that will help ensure you always have enough formula when you need it! It helps to check one more thing off your parenting list. You can reach them on social media @Bobbie plus their customer service team is available by text, phone or email M-F, 7am pst to 5pm pst.

Bobbie Formula FAQs

How long has Bobbie Formula been around?

Bobbie was founded in the first quarter of 2018 in San Francisco.

How many bottles does a can of formula make?

Each can includes 14.1 ounces of powder and makes about 106 fluid ounces of formula. That’s about thirteen 8 ounce bottles.

How much does it cost?

Each can of formula costs about $24. The fewest number of cans you can purchase is 2, for a total of $48 plus the cost of shipping.

How many cans do you need a month? How much formula should I order?

Using their feeding guide, it is recommended to get between 8-10 cans per month for formula fed only infants. I would honestly recommend ordering a couple of cans extra each month of the good stuff. I spoke with Bobbie, and they have found that most parents aren’t buying enough formula per month, and then have to order again (which can be stressful!) Instead, if you know it’s a good fit, just order a little bit more than you might need — that way you’ll avoid having to run out, and the formula is good for two years from manufacture so if you don’t use it all you can just use it the next month!

What does “FDA approved” or “meets FDA requirements” mean?

Bobbie Formula meets all FDA requirements. All formulas marketed in the United States must be FDA reviewed and meet federal nutrient requirements. There must be a minimum concentration of 30 essential nutrients in all infant formulas marketed in the United States, and any added ingredients must be proven to be safe. The FDA also makes sure that manufacturing facilities are kept clean, safe, and each batch is monitored, and recorded for quality.

Check Out These Other Baby Formula Posts!

I hope you found this Bobbie Formula Review helpful. If you have any questions, please comment below. You can also FOLLOW ME on FACEBOOK, TWITTER, INSTAGRAM, and PINTEREST to see more delicious, healthy, family-friendly food!

10 responses to “Bobbie Formula Review”

  1. We’ve found my 3 mo old needs the sensitive formula when using other brands. Is Bobbie formulated similar to sensitive or normal formula?

    • Hi Kristin! Bobbie is formulated similar to a standard formula in that, it’s not hydrolyzed (doesn’t contain broken down milk proteins) and doesn’t have a reduced lactose content the way other sensitive formulas do. It is a very gentle formula and is close to breastmilk in its whey casein ratio, and due to the high quality of ingredients it should be easy to digest for most babies, but it is not meant for babies with a cow’s milk sensitivity or milk protein allergy. Hope that helps!

  2. Hi Anjali, between Bobbie, hipp stage 2, and kabrita, which one would you go with? Thank you so much! It has been so hard to make this decision, as we wean my son..

    • Hi Lici! I think it depends on your son’s age! If your son is under the age of 6 months, I’d go with Bobbie. If your son is between 6-12 months, then either Bobbie or HiPP Dutch Stage 2 would work well. The main difference between the two is HiPP Dutch Stage 2 has pre + probiotics included and it contains palm oil (but doesn’t contain soy oil), and Bobbie doesn’t have either pre or probiotics, but also doesn’t contain palm oil (it contains soy oil). So it’s a bit of a toss up in terms of which is better – it’s really personal preference (e.g. choose HiPP Dutch if you don’t want to have to supplement with pre/probiotics and you’re ok with palm oil, choose Bobbie if you don’t mind supplementing and your main goal is to avoid palm oil). If your son is older than 12 months of age, I’d go with Kabrita. Hope that helps!

  3. Hi Once the can is opened, what is the shelf life? My daughter is breastfeeding but I bought the Bobbie formula as a backup when needed. Is it only sold in powder form?

    • Hi! Once the can is opened, Bobbie stays fresh for 1 month. So essentially you have 1 month from the day you open the can to finish the can. It is only sold in powder form, there is no ready to feed option. Hope that helps!

      • Can you tell me why?? And if you suggest a different formula more? I was also considering Holle Stage Pre!

      • Hi Brittani! Holle Stage 1 has maltodextrin, palm oil, and only has DHA included (no ARA). Bobbie has no maltodextrin, no palm oil, and contains both DHA + ARA which makes it better than Holle Stage 1. Holle Stage PRE has no maltodextrin, but it still has palm oil and also only has DHA (no ARA), and PRE can only be used up to about 3-4 months of age. Based on that, between those options, I’d recommend Bobbie! If you have more questions or want to learn more about other formulas, feel free to check out this post or you can also book a call with me here and I can give you 1:1 support! Hope that helps!

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