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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Where to buy Holle, HiPP and Lebenswert formula in the US: The Best Trustworthy Vendors in 2020!

This post may contain affiliate links. Please read my disclosure.
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Holle, HiPP and Lebenswert formula in the US

Many of you know that when I had Layla, breastfeeding was not easy. I stuck with it for as long as I could, but eventually I needed to supplement with formula. After a ton of online research, discussions with doctors, and conversations with friends, I came up with this list of the best organic formulas for your baby (with Holle, HiPP, and Lebenswert formula ranking at the top of the list).

In coming up with the list, I realized that all of the healthiest baby formulas are produced in Europe. So in addition to identifying the formulas, I needed to find reliable places to buy European formula in the US.

The good news is – since Layla was born 5 years ago, there are many more places where you can buy baby formula in the US! The bad news is, there are also still a lot of untrustworthy vendors out there. That’s why I have created a thorough screening process to find the most most trustworthy online vendors that I could feel comfortable recommending as places to buy Holle, HiPP and Lebenswert formula in the US.

As of January 2020, the below 5 online retailers are the safest and most reliable places to buy European formulas.

Top 5 Places to Buy Holle, HiPP, and Lebenswert Formula in the US

1. Huggable

screenshot of Huggable - where to buy the best organic baby formula - holle, hipp and lebenswert formula

Huggable is the most reliable, reputable, online retailer for buying healthy, organic European formulas. Huggable is based in the Bay Area and founded by a mom who (just like me) was looking for healthier baby formula options for her little one. Madhu, the owner, is committed to making the first year of feeding your baby as easy and stress-free as possible.

After extensive research and conversations, I feel confident in recommending Huggable as the best place to purchase European baby formulas, including HiPP, Lebenswert, Holle, and Holle Goat.

What makes Huggable stand out?

  • Free shipping on orders over $50
  • Formula arrives within 1-5 business days
  • Baby satisfaction guarantee: if a formula isn’t right for your baby, they’ll send you a box of another to try, 100% FREE.
  • Easy to see the ingredients in each of the formulas you buy. For HiPP: You can see the ingredients here, For Lebenswertyou can see the ingredients here, and For Holle: you can see the ingredients here.
  • They give back to the community via their Huggable Supermom Scholarship!

2. My Organic Company


MyOrganicCompany is the only online retailer I’ve found that literally has every formula you can think of. They are always in stock of HiPP Dutch, HiPP UK, HiPP Germany, Holle, Lebenswert, Goat Milk formula, and the sensitive formulas (HiPP HA, Comfort, Anti-Reflux); but they even have Loulouka, Good Night Formula from HiPP, Stage 3 and Stage 4 formula from HiPP, Holle, Lebenswert and Loulouka!

What Makes MyOrganicCompany stand out?

  • Guaranteed availability of ALL the European formulas
  • The only reputable supplier of Loulouka
  • They offer one of the largest varieties that is also the most expansive. They carry stages up until 2 years old, so that moms have the option to continue offering high quality milk to their toddlers.
  • The business started in 2017 and now has three different warehouses across the USA to ensure formula gets to you asap.
  • A subscribe & save option (up to 7%) with delivery every 1-8 weeks. The option to buy in bulk to save more.
  • Free shipping on all orders $50 and up, arriving within 2-3 business days.
  • Receive an additional 10% off using the code “THEPICKYEATER” at checkout
  • Amazing customer support (turnaround within 24 hours)
  • A comprehensive mixing guide in case customers lose their instructions!

3. DutchExpatShop

DutchExpatShop - where to buy the best organic baby formula - holle, hipp and lebenswert formula

DutchExpatShop is pretty awesome because they are the most affordable online retailer for HiPP Dutch, and they always have it in stock.

What Makes DutchExpatShop stand out?

4. Organic Baby Food

Organic Baby Food - where to buy the best organic baby formula - holle, hipp and lebenswert formula

Organic Baby Food is a reputable, online retailer based in the EU who has fast shipping to the US! They sell HiPP, Lebenswert, and Holle, along with Hypoallergenic formula and Goat’s Milk formula. They have reasonable prices, reliable shipping (within 1-3 business days!), amazing customer support, and I have been in contact with the owner personally.

What Makes OrganicBabyFood Stand Out?

  • Guaranteed delivery within 2 days
  • Money back if your shipment is delayed
  • Dedicated customer support (a few hours turnaround time for emails or direct phone support at 1-800-701-4303)
  • Occasional promotions and discounts (sometimes up to 60%)
  • They are also giving readers of The Picky Eater a 10% off coupon code at checkout – just use the code: PICKY and you will get the discount!
  • They carry organic cereals and snacks for babies from HiPP/Holle/Leb, as well as a line of baby care products (shampoo, lotion, calendula) that are gentle and free of any synthetic ingredients so they are perfect for babies!

5. Bottles & Burps

Bottle & burps - where to buy the best organic baby formula - holle, hipp and lebenswert formula

When it comes to affordability, Bottles & Burps is the lowest priced US retailer I have found that sells HiPPHolle, and Lebenswert formula. I met with Courtney and Blake, the co-owners, and learned that they had the same experience as I did when trying to find healthy formula for their little one. They are committed to bringing high quality, European formula to parents in the US.

What makes Bottles and Burps stand out?

  • Bulk pricing discounts which start at 2 boxes of formula for a 5% discount and increase to a 15% discount for 8 boxes.
  • They are the only US retailer that carries HiPP Comfort
  • FREE shipping for orders over $15
  • Orders arrive between 1-3 days in the US (same day for NYC!) 
  • $10 discount code using the code PICKYEATER10 (just enter it manually in the checkout process!)

Note: I’m in personal contact with and feel comfortable recommending to you as reliable and safe places to purchase European formulas.

Please note that The Picky Eater is not responsible for the quality of either the formula itself or the experience of ordering from any of the distributors listed above. I am simply saying that based on my research, if I were buying a European formula for my own child, I would feel 100% comfortable getting it from any of the vendors listed in this post.

153 responses to “Where to buy Holle, HiPP and Lebenswert formula in the US: The Best Trustworthy Vendors in 2020!”

  1. Thank you for this great blog. I purchase Hipp from Huggable and I thought it would be useful to update the information given the new shipping issues at Huggable. 15-20 Business Days now unless you pay for Expedited which is 7-10 business days. I used My Organic Company this time due to this long delay.

    Important Shipping Update
    Here at Huggable, we are absolutely passionate about infant formula. That’s because we know how important it is for your baby to have the best possible start in life. Our mission is to stock the highest quality formulas so that you can confidently feed your little one the best formula.
    We’re writing to update you about some recent changes we’ve made. Due to increased demand for our products, we have started shipping formula directly from Europe to our U.S. customers. We made this change to ensure that you and your family always have enough formula on hand.
    Unfortunately, this change has led to temporary complications with our shipping process, and it is taking longer than normal for some customers to receive their orders. We sincerely apologize for any inconvenience these delays may cause, and we are doing everything we can to find an alternate shipping strategy.
    In the meantime, please note that for the next couple of weeks, it may take up to 15 business days for you to receive your order. We realize that this is significantly longer than our usual delivery time frame of 7 to 10 business days, and we are very sorry about this. Also, since bulk orders are coming in directly from Europe, a signature is required for the delivery of your package.
    We want you to have access to the very best formulas from Europe, and we’re doing everything we can to get those formulas to you in a timely manner. Please be assured that we are working hard to resolve these issues and get our delivery times back on track. We always strive to make purchasing formula from Huggable a positive experience, and we truly value all of our customers.

    • Hi Nioka! Thanks for sharing your experience! I am aware of the shipping issues at Huggable but they have assured me it’s just a temporary issue, and that it should be resolved in a couple of weeks. If this turns out to be a permanent change then I will update my post for sure. Thanks again and I’m glad you were able to find what you needed at MyOrganicCompany!

  2. Hello anjali!
    I m traveling Soon n my flight is 24 hrs long and I was looking into ready to feed stage 1- Dutch . What I found online was hipp-pre German brand will that be ok to use while traveling?

  3. I am noticing that all baby oat cereal is sold out at these businesses. Does this have to do with an article I read about selling formula and European foods in US is illegal since they are not FDA regulated? I bought all the euro cereals for my son 2 years ago with no problems.

    • Hi Cynthia! Demand for these cereals is just very high now (even compared to 2 years ago), which is why they are sometimes out of stock. To my knowledge it has nothing to do with the article you’re referring to. But some of these cereals are back in stock now — e.g. at OrganicBabyFood — so you should be able to order them if you need to!

  4. Hi Anjali!
    I’ve been buying the Hipp Infant formula stage 1-UK version from Huggable thanks to you! But they are currently sold out and we are running low:( Do you know if the Dutch or German version are the same?

    • Hi Jackie! Yes the Dutch or German HiPP would be a totally fine replacement for UK! The Dutch version is actually a little bit better in terms of ingredients! Huggable will be back in stock on January 10th, so if you can wait that long you can just order UK from them. If you need the formula sooner than that and need fast shipping, I’d recommend ordering German HiPP from Bottles and Burps because they’ll get it to you asap! Hope that helps!

  5. Hi Anjali! I usually buy from Bottles and Burps but they were out of stock.
    Have you ever heard about

    • Hi! Bottles and Burps should be back in stock now! I haven’t heard of and haven’t been in touch with anyone there yet. But will update this post if I end up speaking with them and getting a sense of their operations!

    • Hi Lindsey! All of the vendors I recommend, especially Huggable, have thoroughly researched this topic to ensure that they know the optimal temperature for shipping and storing baby formula. To read about the results of a study on the effects of high temperatures on formula quality, please check out their recent article, which discusses how powdered baby formula only begins to break down if the formula is stored at very high temperatures (ie. 131°F) for a period of two weeks or more. Huggable (and all of the vendors I recommend) guarantee that their formulas are always kept at an appropriate temperature during the shipping, warehousing, and delivery process. All of their formulas are shipped from Europe to the United States via air freight in order to minimize transport times and ensure that the products are always kept cool. When the shipments reach the U.S., they are kept in climate-controlled warehouses, ready to be delivered to customers as soon as an order comes in! I hope this helps, let me know if you have any other questions!

  6. What is the difference between Hipp Comfort and Hipp HA? My son is currently on Hipp HA Stage 1. I am looking to upgrade to Stage 2 but am concerned about the soy lecithin in the Hipp HA version. Also, any concern regarding the extraction method for the LCP oils in the Hipp formulas? Thanks!

    • Hi Melissa! The main difference is that HiPP Comfort has a reduced lactose content and modified fats compared to HiPP HA. Regarding the extraction method of the LCP oils – I haven’t found this to be an issue but I detail exactly why in this post here (just scroll down to the section where I talk about hexane extraction)! Hope that helps!

  7. Hi Anjali!
    Is Organic Baby Shop ( a reputable retailer in the US? I’ve ordered once from them so far with no issues, but it was also our first time trying Hipp Dutch. Thanks for any input!

    • Hi Jenny! I honestly don’t know! I haven’t heard of them and aren’t in contact with them, so I haven’t vetted them one way or the other. They could be totally fine, I just can’t vouch for them myself!

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