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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Seattle, WA!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

Anjali Shah

Where to buy Holle, HiPP and Lebenswert formula in the US: The Best Trustworthy Vendors in 2023!

This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases. Please read my disclosure.
Holle, HiPP, and Lebenswert formula

Many of you know that when I had my daughter, breastfeeding was not easy. I stuck with it for as long as I could, but eventually I needed to supplement with formula. After a ton of online research, discussions with doctors, and conversations with friends, I came up with this list of the best organic baby formulas (with Holle, HiPP, and Lebenswert formula ranking at the top of the list).

In coming up with the list, I realized that all of the healthiest baby formulas are produced in Europe. So in addition to identifying the formulas, I needed to find reliable places to buy European formula in the US.

The good news is – since my daughter was born in 2014, there are many more places where you can buy baby formula in the US! The bad news is, there are also still a lot of untrustworthy vendors out there. That’s why I have created a thorough screening process to find the most most trustworthy online vendors that I could feel comfortable recommending as places to buy Holle, HiPP and Lebenswert formula in the US.

As of January 2022, the below 9 online retailers are the safest and most reliable places to buy European formulas.

Some of the items below were given to me to review by the manufacturer or as part of an affiliate program. I may receive commissions if you make a purchase through the links provided. I only recommend products I’ve actually evaluated, I believe are the highest quality, and can do the most to help you and your family. By purchasing any of these products from the links below, you help keep this blog running, so thanks for your support!

My recommendations are based on the manufacturer’s claims and ingredients list, and what I feel best giving to my own family. Your individual results may be different based on your overall diet, exercise, age, weight, family history, or pre-existing conditions.

Best Places to Buy Holle, HiPP, and Lebenswert Formula in the US

1. Organic’s Best

Organic’s Best is based in Germany, and is passionate about making organic baby formula and baby food available internationally (to any family who wants it!) They carry HiPP DutchHiPP GermanyHiPP UKHolle, and Lebenswert. They also carry HiPP HAHiPP Comfort, and HiPP AR.

One thing that makes this company unique is that they ship internationally for free, and they will guarantee fast delivery between 1-4 business days. Additionally, every new customer also receives two free boxes of formula! They have low prices, and they include free shipping insurance for every order, and they guarantee availability of all formulas – so you never have to worry about your favorites being out of stock!

2. Baby Milk Bar

Baby Milk Bar website photo.

Baby Milk Bar is a family run business based in Europe. They carry some of the widest selection of organic baby formula you will find! Each blend is handpicked by their team to ensure high quality formula to suit every baby’s needs.

They carry every brand you might want like HiPP DutchHiPP GermanLebenswertHolle and Holle Goat milk formulas. They also carry HiPP HA & HiPP Comfort, among others. They even offer a Single Parent Scholarship designed to support any single parent who wants to pursue their education. And they offer FREE shipping to the US and Canada for any orders over $100!

3. Bottles & Burps

When it comes to affordability, Bottles & Burps is the lowest priced US retailer I have found that sells HiPP, Holle, Lebenswert and Kendamil. They can get all of these products to most US households in 2-4 days from their European warehouse with their standard free shipping. They are committed to bringing high quality, European formula to parents in the US at an attractive price.

What makes Bottles and Burps stand out?

  • Bulk pricing discounts which start at 4 boxes of formula and increase as you buy more
  • To save even more, you can order larger bundles (with free, express 2-5 day shipping to the US)
  • Get 20% off any single pack using the code PICKYEATER20! (just enter it manually in the checkout process!)

4. Organic Baby Food

Organic Baby Food - where to buy the best organic baby formula - holle, hipp and lebenswert formula

Organic Baby Food is a reputable, online retailer based in the EU who has fast shipping to the US! They sell HiPP, Lebenswert, and Holle, along with Hypoallergenic formula and Goat’s Milk formula. They have reasonable prices, reliable shipping (within 1-3 business days!), amazing customer support, and I have been in contact with the owner personally.

What Makes OrganicBabyFood Stand Out?

  • Guaranteed delivery within 2 days
  • Money back if your shipment is delayed
  • Dedicated customer support (a few hours turnaround time for emails or direct phone support at 1-800-701-4303)
  • Occasional promotions and discounts (sometimes up to 60%)
  • They are also giving readers of The Picky Eater a 10% off coupon code at checkout – just use the code: PICKY and you will get the discount!
  • They carry organic cereals and snacks for babies from HiPP/Holle/Leb as well!

5. Organic Formula Shop

organic formula shop

Organic Formula Shop is a family run company that delivers HiPP, Holle, and Lebenswert straight from the Netherlands. All orders are shipped for free (bulk orders as well) and via express delivery in 3 to 5 business days. Their prices are low and very competitive. They are committed to help North American parents find the best and healthiest organic formulas for their little one.

What Makes Organic Formula Shop Stand Out?

  • Founded by two Dutch parents committed to getting affordable European formula to parents in the US.
  • No matter your order size, all orders are delivered via Express DHL within 4 business days.
  • 1:1 help to find the right option for your baby
  • 24/7 customer support
  • Bulk purchasing for a 20% discount
  • $5 off every order by using the code thepickyeater at checkout
  • They offer a Single Parent Scholarship designed to support a single mother or father with their college or graduate education

Note: I’m in personal contact with these distributors and feel comfortable recommending them to you as reliable and safe places to purchase European formulas.

Please note that The Picky Eater is not responsible for the quality of either the formula itself or the experience of ordering from any of the distributors listed above. I am simply saying that based on my research, if I were buying a European formula for my own child, I would feel 100% comfortable getting it from any of the vendors listed in this post.

231 responses to “Where to buy Holle, HiPP and Lebenswert formula in the US: The Best Trustworthy Vendors in 2023!”

    • Hi Poornima! I honestly don’t know – I don’t know anything about them and haven’t spoken to anyone at that company, so I really can’t say either way! They may be great, or they may not be, I just don’t have information either way. I can say that all of the distributors in my post are reputable and well vetted – I would order from any of them! Hope that helps!

  1. Have you seen a slow down in shipping since the formula shortage? Order from My Organic Company 5/15 and it still has not shipped.

    • Hi There! Yes, there are quite a few issues right now with shipping – both within the US and for anything being shipped to the US from other countries! Between covid, supply chain backups from covid last year, the war in Ukraine, etc. etc. – it’s likely that many shipments will be delayed which is unfortunately out of basically everyone’s control. I’d recommend reaching out to My Organic Company – their customer service is very helpful and they should be able to provide you with an update on your order! Hope that helps!

  2. Hi there,

    I so desperately want to purchase Hipp or Holle for my baby but I am petrified of getting a knock off product or something that was mishandled during shipping. I am almost writing off these options altogether but I am also not comfortable feeding any of the US brands. Are these really sources we can trust?? Thank you!!

    • Hi Alysa! Thanks for reaching out! I totally understand your concern, and you should do what you feel most comfortable with. For me personally, I would order from any of the distributors listed on this post because I have an in-depth working relationship with all of them, and I trust their practices and quality of their products. They don’t carry knock offs or low quality formula. But again, I can’t tell you what to do so if you are too stressed about ordering European formula, I’d recommend ordering Bobbie – which is the best US based formula on the market today! Hope that helps!

      • Hi Kelly! I don’t know anyone at Formuland unfortunately, so I can’t speak to how reputable they are (or aren’t!) I’m totally neutral on them because I just don’t know much about them. I do know people have ordered from them with success, but that’s just anecdotal. Sorry I can’t be more helpful!

  3. Hey there!

    Do you have any resources to be notified if any of these brand have recalls since I’m ordering from the US and am unsure how I would get that information if that ever happens

    • Hi Taylor! Absolutely, as I mentioned in the post I literally am in constant communication with all of the distributors listed in my post – I talk to all of them multiple times a week! If there was ever an issue with any of the formulas, I’d be one of the first to know and would post it here. But in addition, these distributors would also update their email list and websites immediately if there was ever a recall or any issues, so my recommendation would be – if you order from one of these vendors on my list – make sure you sign up for their email list as well and that way you’ll automatically be notified if anything ever happened (recalls, formula issues etc). Hope that helps!

  4. Hi! Does MyOrganicCompany typically take 2 weeks to ship to CA? Trying to find the quickest/most reliable source for Holle goat milk formula stage 2.

  5. Hi Anjali,

    ORGANICBABYFOOD has by far the best prices. Trying to understand if there is a catch/trade off of some sort. Otherwise why would anyone order from e.g. Myorganiccompany. Thank you!

    • Hi Maria! Organic Baby Food is a great distributor! But MyOrganicCompany has more selection and sometimes has faster shipping – that’s the main difference between the two!

  6. Hi there!

    I tried purchasing from a EU company and my order was confiscated by U.S. Customs. Additionally, I have noted that several U.S. distributors are no longer accepting orders since the FDA recall of HIPP and Holle in August. I’m really worried I won’t be able to get more since we finally found a formula that works for our LO.

  7. Hi! Is a reliable site?

    Also, in regards to the Dutch Hipp formula – what is the tin made out of? Not crazy about it being in a tin.

    Thank you!

      • What is the best way to tell if they are counterfeit? I ordered and had a great experience as far as shipping and customer service, but then came across a post somewhere that said to be wary of this company. Now i don’t know ifI should feed it to my baby or not!

      • Hi Megan! Honestly, there is no way to know if any distributor who hasn’t been vetted (e.g. owners contacted, sourcing practices looked into, etc.) is legitimate or not. I’m glad you had a good experience ordering from them and I have heard other people having a good experience as well! I just don’t know anything about them and haven’t spoken to their owners or vetted their supply chain myself, so I just can’t speak to their distribution channel either way. Sorry I can’t be more helpful here!

  8. Do you know where I can get Loulouka goats milk or kendamil goat milk for a reasonable price and free/fast shipping? Everything is taking so long to ship to us. Thank so much!

  9. Hello,

    Have you heard anything about YummyGanics? I’ve purchased from them in the past and haven’t had any issues but want to make sure.

    • Hi Kirsten! I haven’t heard anything about YummyGanics, but my only caution would be to make sure they are shipping from Europe directly to the US (vs. US to US) — because if they are doing the latter they aren’t following FDA guidelines for shipping non-US products. Hope that helps!

      • I’m not sure I’m understanding your recommendation correctly. Should we avoid ordering from a company for example..that has warehouses in Germany, but ships them to their offices here in US and then will ship to me (I’m in the US)?

      • Hi Stephany! Yes that’s exactly right – a company that has warehouses in Germany, then ships to warehouses in the US, and then ships from those US warehouses to you is not following guidelines (from what I understand). There’s nothing to stop anyone from ordering from companies that do that, but you run a higher risk of the company not being able to complete your order. Only direct shipping from EU-warehouses to US-households is following guidelines so companies that do that are most reliable in terms of being able to actually complete orders! Again, this is all from what I’ve heard and read anecdotally and pieced together over time! Hope that helps!

  10. I cannot recommend – I ordered from them in preparation for our new arrival so we would have some formula on hand. The shipping box arrived opened And the perforated pull tab on the product box was opened as well. I sent pictures and reached out to the support contact the same day and followed up over the course of 10 days but haven’t even received a response of any kind – surprised at this lack of customer care . I bought another few boxes from Organic Start and they shipped the next day. Thanks for this list!!

    • Oh wow! I’m so glad this list was helpful for you! Organic Start is a great option! And thanks for letting me know about I hadn’t heard of them before, but it’s good to know what your experience was like in case other readers ask me about them! Thanks!

  11. Hi, Anjali,

    Thank you so much for taking the time and effort to out this list together. My Amazon HiPP Germany retailer no longer sells the baby cereal anymore. I’ve used your baby food recipes before, and am grateful to be able to return back for more guidance. Your work is appreciated. Thanks.

  12. Hi!

    Do you know anything about organic baby shop? I’ve bought from them in the past. They are based out of Brooklyn.

    • Hi Gabrielle! I have heard of them but haven’t talked to them in detail so I can’t speak to their shipping/storage/etc. practices, but I have heard of them before!

  13. My son is 7 months and has been exclusively fed breast milk so far. We now need to introduce formula, but don’t know which stage to start with. Should I start with Stage 1 since he hasn’t ever had formula or Stage 2 since he’s older than 6 months?

    • Hi Kristen! The main difference between Stage 1 and Stage 2 is the level of iron (Stage 2 has more iron) – so you could start him on 1 box of Stage 1 just to ease the transition and make sure the formula with the lower iron isn’t constipating him or anything, and then once he is doing well on Stage 1 you can move him to Stage 2. Hope that helps!

    • Hi Farhad! I don’t know much about them honestly – they might be fine but I just haven’t spoken with anyone there so I can’t vouch for them!

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