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Hello! I’m Anjali. I’m a board certified health coach, author, wife, mom and food lover from the SF Bay area (now living in Ann Arbor, MI!); with a passion for delicious food and a desire to make healthy eating easy, tasty and fun! Learn more about me here and stay for a while!

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Amazing Foodie Find: Forage SF’s Underground Market!

Hi Everyone! I’d like to introduce my guest post for the day – from Jen who contacted me a week or so ago regarding doing a guest post – she wanted to share her experience at Forage SF’s Underground Market – which I thought sounded like a really cool idea! Reading through her post you’ll realize that this is an awesome foodie find – and definitely something worth checking out if you live in the Bay!

Guest Post: Forage SF’s Underground Market

It was in late September when I first learned about ForageSF and their underground markets. I was immediately drawn to the vision of the market, an event meant to showcase the foods of small food vendors. The event is “underground,” because most of the vendors participating in the market don’t actually carry food licenses and the health department does not inspect their foods. I’ve had home cooking before and know how good it is so I wasn’t too concerned about this technicality, plus the vendor list sounded too tempting to pass up!

Note from Forage SF: To be in most farmer’s markets in SF you need to be certified as the primary producer of the food you sell. Since wild foraged food grows on its own, there is technically no producer). There is also a wealth of delicious professional quality food being made in Bay Area home kitchens that cannot be shared in farmer’s markets. The first market was held in a private home in the Mission neighborhood of San Francisco, with 8 vendors, and about 200 attendees. It has grown to 47 vendors and over 1,200 people attending. The SF Underground Market is an incubator. A place where budding businesses can get a leg up on their road to legitimacy.

I went to the Oct. 9 event; it was on a Saturday from 5-11pm. This was their East Bay market (they typically alternate monthly between having
events in SF and the East Bay); it was hosted in an empty parking lot in Oakland between Broadway and Telegraph Ave. on 24th street. I arrived at around 6pm and was surprised to find a line had formed to get into the event, the place was packed!

After about a 10-minute wait I made it to the front of the line where I had to sign-up to become a member of ForageSF and pay $2.00 for entry… I later learned that the way they are able to host these events without getting shutdown for serving uninspected food is by hosting the event as a “private party” for club members, hence the requirement to become a member and at the same time sign off that you understand the food being sold is not inspected by the health department.

Once inside the gates the market was set up like a farmers market with what looked like 40+ tables of vendors lined up in a giant horseshoe shape
– that is where the similarities ended though.. the food as I later came to find were far more amazing than any local Sunday farmer’s market I’ve ever been to. There was a mass of people so it was a bit hard to get through the crowd, but once I got to the front of the tables I found delicious Indian food, liquor cakes, homemade ice cream… there were vendors selling things I rarely see including, sugar cane juice, dessert inspired tamales, phenomenal jams, jambalaya, vegan sausage, lumpia and so much more!

It was a lot of fun chatting with the vendors, hearing their stories and learning about their creations, many of which could very well go on to having commercial success. I would encourage those who haven’t yet been to an underground market to check one out; your taste buds will thank you!


Thanks Jen for letting us know about this amazing foodie find! For those of you who are interested, the next Underground Market will be held on Saturday, December 18th, from 11am-4pm (for “take-homeables”) and hot food will be served from 6pm-midnight. For more information click here.

And on a totally separate note, my giveaway (for amazing, gourmet popcorn) closes in just 3 days! Be sure to enter here!


8 responses to “Amazing Foodie Find: Forage SF’s Underground Market!”

  1. This is such an exciting find! I’m no longer an SF local but will note it for future visits and pass it along to friends. In Colorado all our Farmer’s Markets are now closed and we have a more grass roots place like this in Denver. Your post is a good prompt to go check it out! Thanks!

  2. I hope it will continue! They have done the first Oakland underground market a few months ago and it was amazing. Because it was the first, many of the people were from the SF underground market. They were amazing so I hope they will continue this amazing food event!

  3. Is correct? I clicked on it, but it doesn’t seem to go anywhere. It says the domain is for sale.

    • Oh thanks for the heads up! Since this is an old post (from 2 years ago) – it looks like the food company ( no longer exists. But the underground market does! I’ve updated the post accordingly! Thanks again!

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